COREY O'NEAL

Senior Commerce Product Leader

APPS BY COREY

SpotOn Payments Senior Product Manager - SMB eCommerce 2021—2023
Madison Reed Senior Product Manager - eCommerce & Subscriptions 2018—2021
Deloitte Digital Business Technology Analyst → Consultant → Senior Consultant 2013—2018

Build high-intent commerce: maximize certainty, minimize effort.

The Funnel

- Acquisition: Instant relevance. Visitors must know "this is for me" in seconds.
- Activation: Zero-friction, no-roadblock starts. No forced accounts; search must work.
- Retention: Persistent states. Save progress across journey and devices to remove re-entry pain.
- Referral: Operational excellence. Product excellence and clear expectations drive word-of-mouth.
- Revenue: Make the final decision to buy an easy one. Price integrity. No hidden fees; show costs early to close.

UX Principles

01 Information Architecture

Structure for instant orientation. Answer: Where am I? What’s here? What’s next? Labels must predict results; hierarchy must match mental models.

02 Typography & Visuals

Typography-first. Grid. Hierarchy via size/weight/white space. Every element earns its spot.

03 Interaction

Don't make them think. Recognition over recall. Limit choices (5–7 items). Design for satisficing; users pick the first "good enough" option.

04 Accessibility

If it’s not inclusive, it’s broken. WCAG AA (4.5:1 contrast). 48px touch targets. Full keyboard/ARIA support.

05 Responsive

Desktop: F-pattern density. Match interaction to device constraints. Mobile: Thumb zones. Tablet: No hover.

06 Conversion & Inputs

Single-column forms. Labels over inputs. Validate on blur. One primary CTA. Error messages must preserve data and provide fixes.